activmode & reax

ActivMode & ReAX | Brandsymbol

The ZF Friedrichschafen (then TRW) team developed two new steering technologies to assist drivers and tasked our team with developing distinct brand identities for both. After just two rounds of targeted creative, Brandsymbol delivered the names ActivMode & ReAX. Both names are highly descriptive while utilizing different naming structures; ActivMode—a descriptive neologism—suggests an active gear, while ReAX conveys reaction, ergonomics, and intuitive technology. 

ActivMode & ReAX | business name development

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