HP was set to deliver a versatile new point-of-sale (POS) system aimed at elevating the customer experience while supporting critical business operations. Designed to be both durable and powerful, HP required a verbal brand identity that would give consumers an air of authority and confidence that this product would drive their businesses toward success.
ElitePOS leaves no question that the product is the superior choice for business owners when it comes to a point-of-sale system. Inspiring confidence in potential buyers was key in the selection of this brand identity, and ElitePOS does just that. ElitePOS was successfully launched in 2017 and continues to define the product for HP in this space, having branched the name out into various peripherals for the core system.