Churchill Pharmaceuticals | pharmaceutical brand naming

Churchill Pharmaceuticals required the development of a proprietary brand name for their new prostate cancer treatment, SoluMatrix Abirateron Acetate (SAA). This treatment would directly compete with Janssen’s Zytiga, and Brandsymbol was tasked with creating a viable alternative. Utilizing key points of differentiation, our team developed the name Yonsa®. The name tested well internally/externally, establishing it as an approachable and memorable brand name. 

Yonsa® | pharmaceutical branding agency

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